I always liked the redbull commercials where the guy drinks a redbull, sprouts wings, and then flies away. For a while, they could get away without the ridiculous tag at the end of the commercial, which went something like “Redbull doesn’t ACTUALLY give you wings… it’s an energy boosting blah blah blah”. It must suck when your company’s tag-line is considered a lie, and you have to disclaimer it. it’d be like…
McDonalds: “I’m lovin* it!” *actually, we just LIKE McDonalds. You wouldn’t marry a hamburger.
Apple: “Think Different*.” *as long as you think like us.
Google: “Don’t be Evil*.” *evil really is dependent on one’s perspective and position, so, if you have to be evil, change your perspective or position so you can get away with it.
Walmart: “Save money*. Live better**.” *in the short term. **if our suppliers can’t, you might as well be able too!
I think it’s sad that redbull had to put the tag on the end. I think that, generally, people know that ads lie to them, and redbull’s straight-out lie was refreshing! (i guess that was ten years ago… man i feel old).
Have a great Tuesday everyone!