Straight to the top

There’s a brand of margarine called “I can’t believe it’s not butter.” Somebody thought that up. It’s annoying ad campaign from the 90’s is still in my brain, just vague details- people looking straight into the camera saying, “I can’t believe it’s not butter!” And it’s smart, because the word that sticks in your brain is butter, and they figured out how to get the word “butter” on a product that isn’t actually butter, and I hate it so much because somewhere in the 90’s or 80’s or whenever they made it up, someone was very satisfied that they came up with this idea. Ugh!